Lead Product Designer crafting data-informed product experiences used by 1.7M+ people.

> Currently designing streaming platforms at Kayo in Sydney.

12+ years product design 1.7M+ users $20M+ product impact Web • Mobile • TV platforms

Product Design

Kayo Sports Platform Redesign

Reimagining the live sports streaming experience across web, mobile and TV to help fans discover and watch content faster.

Impact +6% browse-to-play conversion +$1.6M incremental value in the first month

 

Explore

Lead Product Designer & Creative Direction

Cross-Platform Design System

Building a scalable design system across web, mobile, and TV platforms.

 

Impact

> 25% faster design-to-development velocity

Explore

magazine spread

Lead Product Designer

Binge Streaming Experience Redesign

Improving content discovery on Binge through experimentation-driven design and a simplified content presentation system.

Impact +4.8% increase in browse-to-play engagement +$2.1M incremental streaming revenue

Explore

Lead Product Designer crafting data-informed product experiences used by 1.7M+ people.

> Currently designing streaming platforms at Kayo in Sydney.

12+ years product design 1.7M+ users $20M+ product impact Web • Mobile • TV platforms

Product Design

Kayo Sports Platform Redesign

Reimagining the live sports streaming experience across web, mobile and TV to help fans discover and watch content faster.

Impact +6% browse-to-play conversion +$1.6M incremental value in the first month

 

Explore

Lead Product Designer & Creative Direction

Cross-Platform Design System

Building a scalable design system across web, mobile, and TV platforms.

 

Impact

> 25% faster design-to-development velocity

Explore

Lead Product Designer

Binge Streaming Experience Redesign

Improving content discovery on Binge through experimentation-driven design and a simplified content presentation system.

Impact +4.8% increase in browse-to-play engagement +$2.1M incremental streaming revenue

Explore

magazine spread

serana.buckman@gmail.com

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© Serana Buckman 2025 All Rights Reserved

Lead Product Designer crafting data-informed product experiences used by 1.7M+ people.

> Currently designing streaming platforms at Kayo in Sydney.

12+ years product design 1.7M+ users $20M+ product impact Web • Mobile • TV platforms

Product Design

Kayo Sports Platform Redesign

Reimagining the live sports streaming experience across web, mobile and TV to help fans discover and watch content faster.

Impact +6% browse-to-play conversion +$1.6M incremental value in the first month

 

Explore

Lead Product Designer & Creative Direction

Cross-Platform Design System

Building a scalable design system across web, mobile, and TV platforms.

 

Impact

> 25% faster design-to-development velocity

Explore

Lead Product Designer

Binge Streaming Experience Redesign

Improving content discovery on Binge through experimentation-driven design and a simplified content presentation system.

Impact +4.8% increase in browse-to-play engagement +$2.1M incremental streaming revenue

Explore

magazine spread